Much has been made of the new issue of Vanity Fair which focuses on Africa, is it racist and exploitative? Is it riding the wave of the African Renaissance? Do celebrities really make a difference for Africa?
Ironically, the latest issue of EXTRA! produced by FAIR, an American media watchdog, arrived in the post yesterday and the news isn’t so glossy.
- In the last two years, two-third of the coverage of Sierra Leone by the US television networks ABC, NBC and CBS involved celebrities. In the rare moments when celebs tried to bring up larger issues, the television reporters "diverted the conversation" away. The only African interviewed about the country was US citizen Djimon Hounsou, who hails from Benin.
- Network coverage of the Madonna adoption frequently failed to mention the famine that was leading to children being placed in orphanages or any of the larger issues in that country. They interviewed a Malawian civil right leader once, relying instead on reporters from People and other celeb pubs.
- Much of the above coverage appeared on the vapid daytime shows. At night, when the so-called serious stories air, coverage of Africa for 2005 totaled less than one half of one percent. Many of those – including a special trip to Africa by NBC – were about the well known African Bono who has become a leading source for Africa reporting.
- Zimbabwe, which is still in the grip of dictator Robert Mugabe and undergoing tremendous upheaval, was never mentioned on the the nightly newscasts for the entire year of 2006.
Some Fair information comes from the Tyndall Report.
Update: FAIR’s Extra! article from which above information is taken is now online.

