A university student has written to this blog with some interesting questions regarding celebrity. I have a go at answering these below.
1) Given the advances in technology that now allow citizens of any country to directly access the popular culture of another country (e.g. music, films, art), why do people living in the global north continue to
receive more information about situations in Africa from the few Western celebrities "caring about Africa" than from the many African ones trying to push the same message? (Why do people seem to be more influenced by their similiarity with the source than the source’s actual level of expertise/connection with the cause?)
What do you mean by celebrity? Do you mean Wole Soyinka? He’s a
globally known author, but I wouldn’t count him as a celebrity. I think of
celebrities as more associated with pop culture and, well, generally less
weighty. So, do you mean simply famous or something more specific?
The West or North dominates global media
structures and flow (much research has documented this). More specifically, reporters often have
to go with the easiest-to-access sources. A Western celebrity with an entourage of handlers and PR flaks is a lot of easier to get a juicy quote from. Enlarging the Rolex is
difficult.
(Actually my first piece of advice would be to pose such questions on a range of
African blogs — African Loft would be a good place to start and see
what people have to say. Update: Also I should have said to visit the blogs of anyone commenting on the previous posts about this issue — all are thoughtful and have a range of views)
2) Can an African celebrity affect the politics of his country and, if so, by what mechanisms and to what extent?
You might consider the case of the song, "Unbwogable," which was said
to have played a role in shaping the Kenyan general election a few
years back. See the excellent study: Nyairo, J. & Ogude, J.
(2004). Popular music, popular politics,: Unbwogable and the idioms of
freedom in Kenyan popular music. Africa Affairs, 104(415), 225-249.
See also Nigeria’s Fela, Zim’s Thomas Mapfumo, etc. or more recently, Kenya’s Eric Wainain.
So one way to answer this is to pick an African celebrity (my recommendation would be from South Africa, Nigeria or Kenya) and follow from there, examining local media coverage for starters.
3) Can a Western celebrity affect the politics of an African country and, if so, by what mechanisms and to what extent?
Well, Bono is having an effect, it would seem, just not the one many people would want. But on the other hand, look at Danny Glover and consider the recent release of "Bamako."
It also hinges on what you mean by effect. Raising awareness or something more complicated like getting people to take action (which is much more difficult to accomplish). And BTW, I think the potential impact of the African diaspora — whether celebs or not — is under-explored.
4) Ultimately, who has more power over the politics of an African country — a Western celebrity or a local (African) celebrity? Basically, do external forces (foreigners) shape African politics more so than internal pressures (citizens)?
That’s pretty broad. A Western celebrity would likely have more power over international institutions and Western governments than an African one because they have access to greater resources and social capital. As for internally within an African country, I dunno. An African celeb could certainly be punished more easily, but he or she is more likely to be able to connect with their own people, speak the local language etc.
Finally, for a university research project, you might do well to consider specific case studies and work outward from there. Africa is simply too large and diverse to consider as a whole for a doable research project.